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Salvatore Ferragamo | Industry Project

Accessories and leather goods represent a crucial theme in the definition of style in everyday life. Identity becomes even more relevant in a male accessory which, in addition to possessing ergonomic and practical standards, must meet aesthetic criteria and, in the case of a brand like Salvatore Ferragamo, also of uniqueness and exclusivity.

The goal of this project is to offer students the opportunity to simulate a consultancy for one of the most prestigious brands in the world. Luxury, innovation, and research are the key resources on which to base the development of one’s work. Students are asked to explore and dig into the heritage, future and innovation of the entire Brand to fully understand and read the codes to be included in the project. The main purpose of this work is to develop a series of design proposals and quick customization solutions for the Brand’s male clientele.

 “There is no limit to beauty, no saturation point in the design, no end to the material.”

 In this quote from Salvatore Ferragamo, founder of the famous luxury brand, lies the essence of this project. Since its origins, Salvatore Ferragamo has always shown particular attention to the specific needs of its customers thanks to the creation of made-to-measure shoes, and still today there is a strong desire to amaze the customer and to create products that meet their needs and desires. With this project, students will therefore be asked to design and develop a capsule collection of men’s leather goods that are easily customizable and can therefore be immediately available to the customer, without waiting for a classic Made To Order.

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