{"id":12049,"date":"2022-08-03T15:35:55","date_gmt":"2022-08-03T13:35:55","guid":{"rendered":"https:\/\/newsite.accademiacostumeemoda.it\/progetto\/master-accessori-salvatore-ferragamo-industry-project-2022\/"},"modified":"2026-07-31T11:18:04","modified_gmt":"2026-07-31T09:18:04","slug":"master-accessori-salvatore-ferragamo-industry-project","status":"publish","type":"progetto","link":"https:\/\/www.accademiacostumeemoda.it\/en\/projects\/master-accessori-salvatore-ferragamo-industry-project\/","title":{"rendered":"Salvatore Ferragamo: DNA BRAND DEVELOPMENT"},"content":{"rendered":"\n<div class=\"acm-blocco-testo acm-blocco-testo__corpo\"><p><strong>SALVATORE FERRAGAMO<br \/>\n<\/strong>Project: <strong>DNA BRAND DEVELOPMENT<br \/>\n<\/strong>Project Leader: <strong>Luigi Mulas<br \/>\n<\/strong>Master in Design degli Accessori a.y. 2021\/2022<\/p>\n<p>Industry Project in collaboration with SALVATORE FERRAGAMO _ James Ferragamo; Andrea Renieri, Head Designer Leather Goods ; Ivan Mazzei, Chief HR &#038; Organization Officer; Linda Rosellini, Recruiting, Training &#038; Development Manager; Giulietta Biraghi, Merchandiser for Men\u2019s Leather Goods; Christopher Buffington, Merchandising Manager for Men\u2019s Leather Goods e Andrea Falchi, Leather Goods Designer<\/p>\n<p><a href=\"https:\/\/www.ferragamo.com\/shop\/ita\/it\">Salvatore Ferragamo<\/a> has developed, over the course of his career, a vision that has constantly implemented the codes of his time, aimed at a sophisticated clientele, with an innovative approach to research. This delicate balance is now part of the brand\u2019s DNA and is the mission that students had to fulfill, exploring the design of accessories for men. The mix of high-end craft techniques and new technologies is at the heart of the process. The design of new products and their customization were the areas to be developed where customization also indicated a process of accessibility to luxury and a speed of response to consumer needs in line with the contemporary. Talking about customization implied the need to think about the product in all its aspects, internal and external. The identity is in fact perceived by the consumer on different levels, the need to have a distinctive sign hidden from others or the desire to show it outside. Materials were another key to work on to allow this process to be activated, from leather to metallics to other materials, students had to ask themselves about the technologies that allow them to respond to the request for speed in the identity process of the object.<\/p><\/div>\n\n\n\n\n<div class=\"acm-blocco-griglia swiper\" data-slides-per-view=\"2\" data-grid-rows=\"1\" data-loop=\"false\">\n  <div class=\"swiper-wrapper\">\n    <div class=\"swiper-slide\">\n      <img decoding=\"async\" width=\"1024\" height=\"731\" src=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo_Accademia_Costume_e_Moda-1024x731.jpg\" class=\"wp-image-9976\" loading=\"lazy\" alt=\"\" srcset=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo_Accademia_Costume_e_Moda-1024x731.jpg 1024w, https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo_Accademia_Costume_e_Moda-300x214.jpg 300w, https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo_Accademia_Costume_e_Moda-768x548.jpg 768w, https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo_Accademia_Costume_e_Moda.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <img decoding=\"async\" width=\"1000\" height=\"714\" src=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo3.jpeg\" class=\"wp-image-9977\" loading=\"lazy\" alt=\"\" srcset=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo3.jpeg 1000w, https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo3-300x214.jpeg 300w, https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo3-768x548.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\n    <\/div>\n  <\/div>\n  <div class=\"swiper-button-prev\" aria-label=\"Immagine precedente\"><\/div>\n  <div class=\"swiper-button-next\" aria-label=\"Immagine successiva\"><\/div>\n<\/div>\n\n\n\n\n<h2 class=\"acm-blocco-testo wp-block-heading\">Industry Brief<\/h2>\n\n\n\n<div class=\"acm-blocco-testo acm-blocco-testo__corpo\"><p>Congratulations to the students for the wonderful work done and a special thanks to <strong>James Ferragamo<\/strong>; <strong>Andrea Renieri<\/strong>, Head Designer Leather Goods of Salvatore Ferragamo; <strong>Ivan Mazzei<\/strong>, Chief HR &#038; Organization Officer; <strong>Linda Rosellini<\/strong>, Recruiting, Training &#038; Development Manager; <strong>Giulietta Biraghi<\/strong>, Merchandiser for Men\u2019s Leather Goods; <strong>Christopher Buffington<\/strong>, Merchandising Manager for Men\u2019s Leather Goods and <strong>Andrea Falchi<\/strong>, Leather Goods Designer, who have supported students in their work over the months.<\/p>\n<p>Congratulations to <strong>Lara Messarra<\/strong> who has been selected for a six-month extracurricular internship.<\/p><\/div>\n\n\n\n\n<div class=\"acm-blocco-griglia swiper\" data-slides-per-view=\"2\" data-grid-rows=\"1\" data-loop=\"true\">\n  <div class=\"swiper-wrapper\">\n    <div class=\"swiper-slide\">\n      <img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo4.jpg\" class=\"wp-image-9978\" loading=\"lazy\" alt=\"\" srcset=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo4.jpg 750w, https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo4-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo3.jpg\" class=\"wp-image-9979\" loading=\"lazy\" alt=\"\" srcset=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo3.jpg 750w, https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo3-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo2.jpg\" class=\"wp-image-9980\" loading=\"lazy\" alt=\"\" srcset=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo2.jpg 750w, https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo2-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\n    <\/div>\n    <div class=\"swiper-slide\">\n      <img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo1.jpg\" class=\"wp-image-9981\" loading=\"lazy\" alt=\"\" srcset=\"https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo1.jpg 750w, https:\/\/www.accademiacostumeemoda.it\/wp-content\/uploads\/2022\/08\/Ferragamo1-300x200.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\n    <\/div>\n  <\/div>\n  <div class=\"swiper-button-prev\" aria-label=\"Immagine precedente\"><\/div>\n  <div class=\"swiper-button-next\" aria-label=\"Immagine successiva\"><\/div>\n<\/div>\n\n","protected":false},"featured_media":7811,"template":"","meta":[],"anno-archivio":[265],"area-didattica":[],"class_list":["post-12049","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","anno-archivio-265"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salvatore Ferragamo: DNA BRAND DEVELOPMENT - Accademia Costume &amp; 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