New Industry Project The Woolmark Company – Woolrich
Wednesday 14.03.2018 The Woolmark Company and Woolrich, launched a creative brief for a new Industry Project to be developed by our IIIyr Costume & Fashion students.
Woolrich has a unique heritage and positioning. With over 188 years of history Woolrich is synonymous of American history. Established in Woolrich (PA) in 1830, Woolrich is the oldest American outdoor clothing brand. The brand injects its DNA of functionality and garment with a purpose into innovative, versatile products that withs tand the tides of fashion, making them “timeless”.
For this project, our students will work on some of the the iconic pieces of Woolrich collections and will develop a capsule collection using the merino wool provided by The Woolmark Company.
The brief was given by Francesco Magri, Country Manager The Woolmark Company, Andrea Canè, Creative Director Woolrich, and Valeria Caffagni, Marketing Manager Woolrich.