Intensive Course in Fashion Marketing & Advertising aims at educating students to become professionals acquainted with theoretical and practical knowledge in the management of fashion firms, brands and products. In particular, this course will enable students to carry out tasks such as planning, commercialising and creating communication strategies for a variety of brands, from handcraft to small/medium businesses, from luxury to fast fashion.
Once the student acquires the theoretical and practical know-how of marketing, branding, advertising and communication, he/she will be able to add value to fashion products and brands. This will be done by using various marketing incentives, special communication tools and by keeping updated on strategies related to branding and business communication.
This course is addressed to graduates who aim at starting up their own business or work in marketing and communication departments for fashion lines or brands. It is also addressed to entrepreneurs and stylists who want to promote clothing or accessories lines, weather it is for themselves or for others, or undergraduates who wish to acquire knowledge within these specific fields.
- Saturday 9am – 6pm
This course is not recognised by the Ministry of Education, Universities and Research, hence it offers at the end the attendance Diploma of the Accademia that is certified by the School’s heritage and track record. That is why the students need to accomplish at least 80% of presence in class in order to obtain the Certificate.
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