The Course in Visual Merchandising aims to educate and create efficient, contemporary and creative visual merchandisers who will be able work within a team, commercial directors or merchandise managers for the dressing and the communication of products in stores.
The student will acquire the ability to recognize creative peculiarities, the political approach of a brand, its collections’ moods, codes and themes and able to interpret all these factors in dressing show rooms and stores, undertaking required modifications for the respective environments. This will be done whilst emphasising the key factors and developing the necessary communication strategies for the product in all the different areas, from show rooms to retail stores.
This course is addressed to undergraduates, graduates and professionals who want to specialise in a creative and stimulating field, which is increasingly expanding, and acquire a complete and highly qualified education.
Enrollment to this course is limited, and admission is determined after an interview.
90 hours of lessons and lab work
The course consists of three modules: at the end of each module will be made a quick test to verify the acquisition of the course’s contents. The duration of each module may vary in relation to the needs of the teacher and the class.
At the end of the educational program, those students who have attended at least 80% of lessons will receive a certificate of attendance. The students may also, on request, obtain a transcript listing modules attended and an evaluation of their project work.
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